Privacy Policy

At Aethel Living (operated by Aethel Retail Enterprises LLP), we are committed to safeguarding your privacy in compliance with the Digital Personal Data Protection Act, 2023 (DPDP Act) and the Information Technology Act, 2000.

1. Information We Collect

We only collect information strictly necessary to fulfill your Cash on Delivery orders and deliver your parcel:

• Customer Details: Full Name and 10-digit Indian Mobile Number.
• Delivery Coordinates: Postal PIN Code, Flat/House number, Street, Area/Locality, Landmark, City, and State.
• Optional Information: Email address (if provided for order invoices).
• Attribution Data: Anonymized advertising UTM parameters (source, medium, campaign) to assess marketing reach.

2. How We Use Your Information

• To contact you via telephone or WhatsApp for Cash on Delivery address verification prior to dispatch.
• To generate courier shipping air waybills (AWBs) with licensed Indian delivery logistics partners (Delhivery, BlueDart, XpressBees).
• To send tracking updates and delivery notifications.

3. Data Protection & Confidentiality

We never sell, rent, or lease your personal contact information to third-party brokers. Customer phone numbers and addresses are never shared publicly or exposed in web links. All data transmission occurs over encrypted HTTPS connections (TLS 1.3).

4. Grievance Redressal

In compliance with Rule 5(9) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021: